The benefits of supporting climate projects
BACKGROUND: CO2logic, located in Brussels and New York, helps industries in developed countries improve their corporate responsibility by decreasing their CO2 impact through climate projects and energy advisory services. But because there’s no obligation yet for companies to do so — beyond corporate values and personal conviction — CO2logic needed to find a creative way to get people on board.
CASE: We created an infographic to provide visual support during sales meetings that explains the benefits of supporting voluntary climate projects. It illustrates CO2logic articles, PowerPoint presentations, and printed publications.
PROCESS: We started the design process by sketch-noting the information structure to build the infographic’s story in a holistic way — considering as many relevant short and long term factors as possible — and develop solutions that will continue to work overtime or that can be quickly modified as needed.
As soon as we agree on the overall story to be told, we digitalise the sketches, and it's the perfect moment to begin writing text that compliments the images.
After digitalisation is complete and text is drafted, we meet to review the infographic with the client:
By meeting to co-create the infographic and sketch-noting ideas together on paper, the process is easier for both client and designer.
We’re focused on finding the simplest, most concise solutions that provide the desired results and take into account the client’s feedback until the project is complete and the client is happy with the result.