A picture tells a decade-long patent journey
We created an infographic for the European Federation of Pharmaceutical Industries and Associations (EFPIA), a Brussels-based trade association founded in 1978 which represents the research-based pharmaceutical industry in Europe.
Background: The EFPIA reached out to Visuality to create an infographic about the European Pharmaceutical Incentives Framework using multiple, complex information sources that highlights the time during which the patent for the medicine is protected.
Case: We needed to concisely tell the intricate story of a medicine that is approved for use today from its start. It begins approximately 12 years before its approval, when more than 10,000 compounds are developed and a discovery is made, however, the data from product development is still protected for 8 years after the medicine is available for patients.
Process: We had a meeting with the client where we visually brainstormed the process.
The resulting infographic displays the information in visual, attractive, and easy-to-understand manner that people can remember.