Een lange stoet van maatschappelijke uitdagingen klopt aan de poort van Onderwijs - VLOR
Societal expectations and the education system
BACKGROUND: De VLOR (Vlaamse Onderwijsraad) is the strategic advisory board for the policy area Education and Training. As an advisory and consultative body it plays an important role in the preparation of educational policy, but it works independently of the competent minister and the Education Administration.
Every time a social challenge appears on the news, the question is asked: “Is this sufficiently addressed in education?” or “How can education provide an answer here?” Education must, for example, arm young people against radicalisation, teach healthy eating habits, advocate sustainability,… The list goes on.
For this project De VLOR wanted to publish an inspirational book for teachers to guide them on how to implement these topics in their global education programme. The goal of the publication is to help them look for links between the various social challenges, guide them how to work on different goals at the same time and show them some concrete examples of how it is done practically.
We always work with short feedback loops and iteration rounds. Every step in the process is consulted with our stakeholders.
We started our collaboration as usually, which is with a co-creation session. During the co-creation session we map out the structure of information, define the essence of the message and highlight the most important pieces of content. After our co-creation session. The client receives the INFORMATION STRUCTURE which you can view here below:
Our NEXT STEP: We send a first Style Proposition of the book and the Draft of the Design of the infographic.
Second try-out of the infographic
Since the first infographic didn’t convey the essential of the message. We gave it an other round.
From inspirational-book to inspirational-infographic
Sometimes you have to get it wrong to get it right. The client took a little break to redefine the assignment and decided to only go for an inspirational image which they will use in a website instead of a book. The reason for this is that a website is much more dynamic and long more sustainable.
We were very enthusiastic about this new path and we decided to start from scratch and create a new visual metaphor.
The client was very happy and decided to go for the Lego-metaphor. After a couple of sessions we validated the details and the infographic as a whole. And we are good to go.