Visual Storytelling
Visual storytelling helps you turn complex ideas into engaging, clear, and memorable messages. Whether you’re communicating data, explaining a process, or trying to boost engagement online — a strong visual story gets your audience to stop, look, and understand.
This one-day workshop gives you the tools to do just that. You’ll learn how to structure information visually, translate abstract content into strong visuals, and build clear, story-driven messages that actually land.
Not a designer? Doesn’t matter. We’ll help you think like one.
In this hands-on training, we’ll walk you through:
- Why visual storytelling works — and what makes it stick
- Different types of visuals: from diagrams and roadmaps to one-pagers and infographics
- How to break down complex content into a clear visual structure
- Storytelling techniques that help you shape your message
- Design principles and layout tricks that make your visuals pop
- Tools and templates you can use (with or without design software)
By the end of the day, you’ll have built a (part) visual story of your own — ready to share, pitch, or present.
Who is this for
This training is great for anyone who needs to make things clear and compelling:
- Marketers & brand storytellers
- Communication professionals
- Policy advisors & analysts
- Consultants & facilitators
- Scientists and data analysts
- Anyone who wants their message to be seen and understood
You don’t need to be able to draw — just think visually and be ready to learn by doing.
Duration
Depending on your needs the training can be between 1 and 2 days.
