The youth of today are the leaders of tomorrow, and it is essential to provide them with the necessary support to develop and strengthen their skills. Europe Goes Local (EGL) is a European cooperation project that aims to enhance and promote local youth work. Every year EGL organizes an annual event that brings together more than 150 participants from the European Youth Work field. The event provides a platform for networking and connecting with local policy makers and youth organizations.
The Challenge
One of the challenges faced by EGL was how to create engaging visuals to strengthen the local youth work communities. This is where Visuality stepped in and supported EGL in creating an inviting project identity, an explainer video to activate change makers, and a conference identity. Visuality also captured key messages during the event by curating a mix of scenery pictures and adding content to them using an iPad and Procreate.
The Result
Attract more people and make them feel welcome
The use of engaging visuals is crucial in today’s world where attention spans are getting shorter. By creating an inviting project identity, EGL can attract more participants and make them feel welcome. An explainer video is an effective way to activate change makers and communicate the mission and goals of the project. Social media posts, banners, and icons for the platform help create a conference identity and build brand recognition.
Visuals to keep the momentum going after the event is over
But visuals can do more than just look pretty. The enriched pictures created by Visuality provide a unique way of capturing key messages during the event. These pictures not only serve as a visual reminder of the conversations that took place, but they also help to keep the momentum going after the event is over. Enriched pictures can be shared on social media, used in presentations, or displayed on the project website.
The Conclusion
In conclusion, EGL’s partnership with Visuality showcases the power of engaging visuals in promoting and strengthening local youth work communities. By using visuals such as an inviting project identity, an explainer video, conference identity, and enriched pictures, EGL can effectively communicate its mission and engage change makers in creating a brighter future for the youth.