Strong core team

Our team is sexy-smart, proactive, distinct and bold. With diverse backgrounds, we’re trained in engineering, graphic design, illustration, architecture, sociology and change facilitation. We also work in English, French, Dutch, Spanish, Italian, German, Portuguese and Polish. Our unique profiles allow us to meet any challenge head-on.

Mara Callaert


Mara is a visual facilitator with a degree in engineering and years of consultancy experience. She is specialized in visualisation, communication, and change. In 2014, she founded Visuality, following her drive to change the world for the better.

Sven Retoré


Sven is a visual facilitator with a background in youth work and policy. After founding his own consultancy company in 2015 he joined Visuality as a partner. He has a keen interest in developing (inter)active and participatory methodologies and has gained experience in guiding learning processes.

Joyce van Kerckhove


Joyce is a multi creative, entrepreneur with 20 years in various strategic, IT transformation & culture change roles within the corporate world. She gets especially excited by the challenge, “Can we do this in a different way?”



María Foulquié García

Illustrator & Visual Practitioner

Maria is a visual practitioner with a master’s degree in architecture and experience in illustration. She has an avid interest in story-telling, whether it be the story behind a building, person, or idea.




Ela Jakubek-Grootjans

Account & project manager

Ela, through her education and work experience, has background in both management and facilitation. This allows her to be able to capture clients’ reality and listen to their needs – especially those that are not explicit!



Teresa Vetter

Illustrator & Visual Practitioner

Teresa is a graphic designer with a MA in Fine Arts and a BA in Communication & Design. She loves to transform complex content into a simple visual form and create infographics that make life easier. Typography and working with text is something she is extremely passionate about.

Pauline Vidal

Illustrator & Visual Practitioner

Pauline is a visual practitioner with a Master of Arts degree in graphic design & multimedia in France. She thrives on exploring the endless possibilities of typography and illustration, her creative playground! Visual storytelling is at the core of her design approach, it has the power to evoke emotions, convey complex ideas and leave a lasting impression.


Powerful connections

A super team is a great start, but what if you need more? Do you have a really big event? Are you organising simultaneous sessions? Or you’re based on the other side of the world? You’re in luck! We’re here for you with the global network we’ve created of trusted freelancers ready to jump in whenever needed.

Before hopping on a plane, we look for a skilled practitioner on location, so our carbon footprint stays small. And our active memberships with European Visual Practitioners (EVP), the International Forum of Visual Practitioners (IFVP), and connections with the International Association of Facilitators (IAF) help us find the right people for the right job.

Still need more? We partner with different local and international companies.


Click on the button bellow to read what we’re all about!


Augmented Reality (AR)

What is it?

Augmented Reality is adding a digital layer on top of a printed document (graphic recording, infographic, manual…). Using your phone or your tablet you will be able to see or hear extra information like images, videos and webpages. You just need a portable machine with a camera and an internet connection.



It’s nothing new. AR applications have been around for decades. Despite all of the promise, it is only now since the rise of powerful smartphone technology that AR is ready to unleash its potential.

When to use it?

You might have noticed that the reality around is multi-layered and dynamic. Yet, most of the time we are trapped in static, single-layer, two-dimensional pages. Hence, Augmented Realiy works best on printed materials like posters, infographics, graphic recording and manualsSo, when does it makes sense to add AR to our design work:

  • You don’t have enough space to add all the information ;
  • You want extra information that is not relevant for everybody;
  • You want pictures, video, sound or webpage on a static page
  • You want to add interactivity
  • You need to update the information regularly 

Hassle free!

We are convinced that Augmented Reality only contributes to a project if it is user-friendly. So, if at all possible we work with tools that:

  • Require No APP
  • Works on all phones
  • Instant appearance of the visuals

Already convinced?