the Power of engaging Visuals in promoting and strengthening local youth work communities


Sector: NGO

Related services

Visual Storytelling, Live (Event) Visuals

Theme driver

Community, Participation

The youth of today are the leaders of tomorrow, and it is essential to provide them with the necessary support to develop and strengthen their skills. Europe Goes Local (EGL) is a European cooperation project that aims to enhance and promote local youth work. Every year EGL organizes an annual event that brings together more than 150 participants from the European Youth Work field. The event provides a platform for networking and connecting with local policy makers and youth organizations.

The Challenge

One of the challenges faced by EGL was how to create engaging visuals to strengthen the local youth work communities. This is where Visuality stepped in and supported EGL in creating an inviting project identity, an explainer video to activate change makers, and a conference identity. Visuality also captured key messages during the event by curating a mix of scenery pictures and adding content to them using an iPad and Procreate.

The Result

Attract more people and make them feel welcome


The use of engaging visuals is crucial in today’s world where attention spans are getting shorter. By creating an inviting project identity, EGL can attract more participants and make them feel welcome. An explainer video is an effective way to activate change makers and communicate the mission and goals of the project. Social media posts, banners, and icons for the platform help create a conference identity and build brand recognition.

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Visuals to keep the momentum going after the event is over


But visuals can do more than just look pretty. The enriched pictures created by Visuality provide a unique way of capturing key messages during the event. These pictures not only serve as a visual reminder of the conversations that took place, but they also help to keep the momentum going after the event is over. Enriched pictures can be shared on social media, used in presentations, or displayed on the project website.

The Conclusion

In conclusion, EGL’s partnership with Visuality showcases the power of engaging visuals in promoting and strengthening local youth work communities. By using visuals such as an inviting project identity, an explainer video, conference identity, and enriched pictures, EGL can effectively communicate its mission and engage change makers in creating a brighter future for the youth.

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Augmented Reality (AR)

What is it?

Augmented Reality is adding a digital layer on top of a printed document (graphic recording, infographic, manual…). Using your phone or your tablet you will be able to see or hear extra information like images, videos and webpages. You just need a portable machine with a camera and an internet connection.



It’s nothing new. AR applications have been around for decades. Despite all of the promise, it is only now since the rise of powerful smartphone technology that AR is ready to unleash its potential.

When to use it?

You might have noticed that the reality around is multi-layered and dynamic. Yet, most of the time we are trapped in static, single-layer, two-dimensional pages. Hence, Augmented Realiy works best on printed materials like posters, infographics, graphic recording and manualsSo, when does it makes sense to add AR to our design work:

  • You don’t have enough space to add all the information ;
  • You want extra information that is not relevant for everybody;
  • You want pictures, video, sound or webpage on a static page
  • You want to add interactivity
  • You need to update the information regularly 

Hassle free!

We are convinced that Augmented Reality only contributes to a project if it is user-friendly. So, if at all possible we work with tools that:

  • Require No APP
  • Works on all phones
  • Instant appearance of the visuals

Already convinced?