Visuality’s founder Mara Callaert doesn’t call herself a boss or even a manager, and her approach when it comes to running Visuality may seem unorthodox to some. But over the past 3 (almost 4!) years, Visuality has grown from a start-up at her kitchen table, to a thriving company with 6 colleagues by her side.
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Augmented Reality is adding a digital layer on top of a printed document (graphic recording, infographic, manual…). Using your phone or your tablet you will be able to see or hear extra information like images, videos and webpages. You just need a portable machine with a camera and an internet connection.
It’s nothing new. AR applications have been around for decades. Despite all of the promise, it is only now since the rise of powerful smartphone technology that AR is ready to unleash its potential.
You might have noticed that the reality around is multi-layered and dynamic. Yet, most of the time we are trapped in static, single-layer, two-dimensional pages. Hence, Augmented Realiy works best on printed materials like posters, infographics, graphic recording and manuals. So, when does it makes sense to add AR to our design work:
We are convinced that Augmented Reality only contributes to a project if it is user-friendly. So, if at all possible we work with tools that:
Already convinced?