In today’s fast-paced and rapidly evolving world, innovation is on the rise like never before. The constant advancements in technology and the ever-expanding range of tools and approaches offer countless opportunities We are willing to seize them. We are continuously exploring how these new tools and approaches can help us to better reflect the complex reality. Augmented Reality (AR) is finally reaching a level of maturity that makes it viable to incorporate it into our projects.
What is Augmented Reality ?
Augmented Reality is adding a digital layer on top of a printed document (visual harvesting, infographics, manuals…). Using your phone or your tablet you will be able to see or hear extra information like images, videos and webpages. You just need a portable machine with a camera and an internet connection.
It’s nothing new. AR applications have been around for decades. Despite all of the promise, it is only now since the rise of powerful smartphone technology that AR is ready to unleash its potential.
When is it useful?
You might have noticed that the reality around is multi-layered and dynamic. Yet, most of the time we are trapped in static, single-layer, two-dimensional pages. Hence, Augmented Reality works best on printed materials like posters, infographics, visual harvesting and manuals. So, when does it makes sense to add AR to our design work:
- You don’t have enough space to add all the information ;
- You want extra information that is not relevant for everybody;
- You want pictures, video, sound or webpage on a static page
- You want to add interactivity
- You need to update the information regularly
Hassle Free AR!
We are convinced that Augmented Reality (AR) only contributes to a project if it is user-friendly. So, if at all possible we work with tools that:
- Require No APP
- Works on all phones
- Instant appearance of the visuals