Visual Storytelling

Mara Callaert is on stage while moderating the Connecting You(th) conference which was organised by the P&V Foundation

The Swiss Knife for the Connecting You(th) conference

The P&V Foundation supports active citizenship and fights against social exclusion of young people. To unburden them from the many different tasks we supported them during the closing conference of their project Connecting You(th) with visual harvesting, moderation, event coordination and the design of their conference materials. The Challenge Young people are the future, and it is […]

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the Power of engaging Visuals in promoting and strengthening local youth work communities

The youth of today are the leaders of tomorrow, and it is essential to provide them with the necessary support to develop and strengthen their skills. Europe Goes Local (EGL) is a European cooperation project that aims to enhance and promote local youth work. Every year EGL organizes an annual event that brings together more than 150

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Augmented Reality (AR)

What is it?

Augmented Reality is adding a digital layer on top of a printed document (graphic recording, infographic, manual…). Using your phone or your tablet you will be able to see or hear extra information like images, videos and webpages. You just need a portable machine with a camera and an internet connection.



It’s nothing new. AR applications have been around for decades. Despite all of the promise, it is only now since the rise of powerful smartphone technology that AR is ready to unleash its potential.

When to use it?

You might have noticed that the reality around is multi-layered and dynamic. Yet, most of the time we are trapped in static, single-layer, two-dimensional pages. Hence, Augmented Realiy works best on printed materials like posters, infographics, graphic recording and manualsSo, when does it makes sense to add AR to our design work:

  • You don’t have enough space to add all the information ;
  • You want extra information that is not relevant for everybody;
  • You want pictures, video, sound or webpage on a static page
  • You want to add interactivity
  • You need to update the information regularly 

Hassle free!

We are convinced that Augmented Reality only contributes to a project if it is user-friendly. So, if at all possible we work with tools that:

  • Require No APP
  • Works on all phones
  • Instant appearance of the visuals

Already convinced?